Content Management Systems

Posted on Tuesday 4 April 2006

I was approached by somebody who asked me about content management on their website and why they would want to have it added. I honestly didn’t know how to approach this as I thought that the concept of content management was a relatively well-known strategy for online marketing and content control. So I explained what content management was for and how it can give your company the edge online by keeping the content and data on the site fresh and ever changing as the company grows.

Since then I’ve found that many people are really unaware of the power that could be lying in front of them without them ever knowing. So here, we will cover the simple basics of content management. This article will cover more or less the main types of CMS (content management systems) and how Satori can implement them in a fashion that allows growth and ease of use.

First and foremost the most commonly used type of CMS is the inline style. Surprisingly this has some major drawbacks that we’ll cover a little further down. But this style is by far the easiest to use for the end-user. Simply sign in and every page will have an edit button so all you have to do is click the button and change what you want then save and the page is instantly update with the newest information. There is no ‘backdoor’ or other sections that you need to go to in order to change the content. Relatively simple and straightforward for the end-user, however many people don’t understand that the flexibility of this approach is greatly reduced and takes longer in most cases to implement then a different CMS style as it has to integrated into the site design.

The second most popular and my personal favorite is the backend CMS. This has a completely different administration section that requires a log in and from there you’ll have the ability to change every aspect of your site from one centralized location. This is a completely separate application then the website and is far more flexible and upgradeable then the inline system. Redesigning your website with this CMS is far less time consuming and the new site design will not impact your CMS at all. It acts as a backdoor for the database that holds the content on the site. While the website shows the information that is generated by the CMS, They are not connected directly but via the database.

With inline systems you have to consider that a site redesign could cost you your CMS as it is complelety integrated within the actual site design. So when you have the site redesigned you also have to pay for a completely new CMS at the same time.

- Toby Davis


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