The Core
Anytime you go work out with a trainer the first thing they have you do is work on your core basics. This means getting your major muscle groups toned and balanced so that you can start to really work on the bigger goals you set out. The same is true for Interactive Marketing. In this case it’s your web site.
1. If you don’t have a web site, get one.
2. If you have web site and it’s nothing more than a glorified brochure, get it more spiced up with a fresh design, better content, fresher content, relevant services for your clients.
3. If you have a pretty content relevant web site but it’s just sitting there start trying to connect with your customers, users, clientele.
Weekly Workouts
1. Every week, check your stats. Change things, move things, update information.
2. Paid Advertising, Promotion and Placement. Get your message heard.
3. Analytics, Conversion and Tracking make sure your message gets heard and it’s giving your company it’s return on investment.
Cool Down
1. Campaigns change and need to be maintained. The internet is a new market but it has similar features to other mediums.
2. Making sure your interactive campaign has relevancy with other forms of your marketing. Brand is comprehensive.